Blackberry Webqual and Value Creation Essay -- Technology, Website, We

1 Introduction2 Purpose of the websiteBefore analysing the quality of the website of blackberry bush and investigating their survey creation, it is important to have the purpose of the website clear. The way in which a company uses its website is part of the air strategy. 2.1 Introduction to website purpose According to Tassabehji (2003-83) there ar four main reasons to use a website information dissemination, data capture, promotions & marketing and transacting with stakeholders. Two of these purposes for a website apply for Blackberry.com. First of all a corporate website could nominate information dissemination. The information can target different stakeholders shareholders/investors and customers (Tassabehji 2003-83). In case of the shareholders and investors information on the website could include annual reports, news about the corporation and business plans. This is different when customers are the target, since they will be more interested in information about the gro wths, support and question solution. Secondly, Blackberry.com also uses the internet for promotions & marketing. Promotions and marketing online are available in different ways (Tassabehji 2003-91). Tassabehji (2003-91) distinguishes six different ways of online promotion and marketing banner advertising, affiliate programmes, search registration, newsletter e-mails, and traditional marketing strategies. 2.2 Blackberry.comThe main purpose of Blackberry.com is information dissemination, mostly for the customers, but they also provide some interesting information for the shareholders. Blackberry.com provides a lot of information to the customer online, including product specifications, different kinds of support, interactive demos, manuals ... ...With those two methods, Blackberry.com encourages their customers to solve out difficulties their selves, consequently Blackberry can reduce the costs on service staff members. Apart from the online service, Blackberry also provides a lot of service via mobile network carriers, since the contract of a Blackberry is often combined with a network contract. Although tough technical foul problems will still be solved by the Blackberry factory itself, easier problems can be worked out by the carriers. This again results in cost step-down for Blackberry and could be seen as an efficiency resource. 4.2 Novelty4.3 Lock-In4.4ComplementaritiesComplementarities are created when one resource is getting more foster when it is combined with another resource ( Zhu 2004). The value of the two resources together is more than the sum of both resources separately.